The CDC1 and ACOG2 emphasize the need to manage pain during gynecologic care (e.g., IUD placement), yet current practices remain extremely painful. 

We're redesigning common gynecologic instruments with SnoConesTM to bring greater comfort to patients and efficiency to clinicians. 

1. Curtis KM, et al. U.S. Selected Practice Recommendations for Contraceptive Use, 2024. MMWR Recommendations and Reports. 2024;73(RR-3).

2. Pain Management for In-Office Uterine and Cervical Procedures.” ACOG (Clinical Consensus, May 2025). 

Retained surgical items are classified as a Never Event — they should never happen and are always preventable.3 Current techniques for needle transfer in laparoscopy are tedious and error-prone. Needles can catch or pop off, wasting operative time, exposing patients to additional radiation, and, in rare cases, forcing conversion to open surgery.

Boba Straw is designed to streamline needle transfer in laparoscopy, reducing steps, minimizing error risk, and improving surgical workflow.

3. The Joint Commission. Sentinel Event Data Annual Review 2023. Published July 17, 2024.

Cervical dilation is central to every patient’s labor, yet it is still assessed through gloved hands. These measurements are subjective, invasive, and dependent on provider availability. No wonder the CDC4 reports that 1 in 5 women experience mistreatment during childbirth.

The Fig introduces an objective way to measure cervical dilation, supporting patient autonomy, easing clinician workload, and giving hospitals a clearer method to triage patients in early labor. The goal is to help make birth the empowering experience it should be.

4. One in 5 Women Reported Mistreatment While Receiving Maternity Care.” CDC Newsroom (Vital Signs), August 22, 2023.